Target Group
For Junior & Middle Management
Learning Outcomes
Why Tell a Story in Business Context
– Understanding the science of why everyone loves a good story
– Connecting with others using stories
Story Telling Structure
– 3 acts story structure used in films & theatre – theme, character, conflict
Story Ideation
– Metaphors, analogies, similes
Story-telling Techniques
– Using voice & delivery to captivate your
audience
Story Time & Coaching
– Practice & feedback
– Action play